Select Launches, Projects & Collaborations
Elemental Escape Retreats x Playa Viva — Founder, Creative Director, Designer, Copywriter & Producer | Retreat focused on regenerative & conscious travel | Mexico, 2022
Dark Horse Organic — Design, partnerships, and social media direction | Los Angeles, 2021 – Present
de la heart — Design, production, and launch of full bath & body collection (6 products) within e-commerce & Carbon38 | Miami, 2020 – 2021
de la heart — Beauty & Wellness content editor for all social channels | Miami, 2020 – 2021
Page Novick — Production & design for AURA gem-infused meditation oils for QVC | New York, 2019
Pursoma — Managed, organized & led all national clean beauty activations at The Detox Market, MNDFL, BeautyCon LA, The Barn in Bridgehampton, Lyford Cay (Bahamas), and The House of Wellness with The Class by Taryn Toomey | New York, 2019
Pursoma x Lyford Cay Bahamas Spa — Spa design, partnership & activation | Bahamas, 2019
Pursoma — Product placement for The Well NYC, one of the first modern functional medicine wellness centers in New York | 2019
Pursoma x SoulCycle — Brand Manager for capsule collection | Bridgehampton, NY, 2019
Pursoma x Ulta Beauty — Project management & design for accessible, affordable & aspirational bath & body products | New York & National, 2019
Purbebe — Clean bath & body collection for mama & baby; photography, management & production design | New York, 2018
Pursoma x Reflex Group — Project management for first national clean beauty launch at Ulta Beauty | New York, 2018
Pursoma Pursoleil — Project management & product launch for summer body oil for sensitive skin infused with calendula | New York, 2018
Additional Notable Brand Collaborations — The Sacred Space Miami, Sun Potion, Sakara Life, The Lymphatic Message, For Days, True Fragrance, Dr. Rossi MD, Crushed Tonic, Femmue, Juara, Pink Moon, Lola James Jewelry, Selfridges, Space NK, Blue Mercury, Target, Whole Foods, Amazon, FabFitFun, GOOP.
Creative Direction for Le Monde Gourmand
Creative Direction for Le Monde Gourmand
Led creative direction, design, and copywriting for Omni-channel marketing
Photography & creative direction
Guided creative direction and marketing for ULTA Beauty x Pursoma, crafting an elevated brand story for a national audience.
Creative Direction, Casting & Photography for Pursoma Pursoleil
Marketing Lead for Pursoma x Ultra Beauty
Led Purbebe’s full brand launch — from creative concepting and photography to execution — ensuring a cohesive and impactful market debut.
Led creative direction and design for the CT pitch deck, ensuring strategic alignment with brand objectives and audience needs.
Led creative direction and design for the CT pitch deck, ensuring strategic alignment with brand objectives and audience needs.
Marketing Manager for Paige Novick Jewelry
Led creative direction and design for Dr. Rossi, crafting an elevated and cohesive brand aesthetic.
Dr. Rossi Creative direction & design
Crafted instructional and promotional copy for The Lymphatic Message Master Course, driving interest and enrollment.
Oversaw end-to-end development and creative vision for Bath Therapy for an Open Heart by de la heart, securing placement at Carbon38 and multiple other retailers.
Developed campaign messaging and creative direction for the de la heart x Sakara Life partnership, enhancing brand visibility and audience connection.
Served as a contributor for four years, creating original, brand-aligned content and helping shape the journal’s editorial storytelling.
Directed website management, partnerships, and social strategy for Dark Horse Organic, resulting in enhanced visibility and audience growth.
Founder, Creative Director & Web Designer — Merged brand storytelling, creative vision, and web design to build an engaging and authentic brand presence.