Hi there, I’m Melissa — a brand marketing executive passionate about everything that empowers the mind, body, and soul. My background in the visual arts and my own journey to finding balance in health led me to partner with some of the most inspiring indie and luxury brands in the clean beauty, wellness, and lifestyle space.
Over the years, I’ve collaborated with a diverse roster of companies — from emerging startups to established global retailers — to craft compelling brand stories, launch products, and create meaningful connections with their audiences. Some of the brands I’ve had the privilege of working with include: The Sacred Space Miami, Sun Potion, Sakara Life, de la heart, The Lymphatic Message, For Days, Dark Horse Organic, True Fragrance, Dr. Rossi MD, Crushed Tonic, Femmue, Juara, Pink Moon, Lola James Jewelry, Pursoma, Joanne Stone Design, The Detox Market, Space NK, FabFitFun, Selfridges, Blue Mercury, Target, Whole Foods, Ulta, and Sephora.
“Bridging creative vision and data-driven strategy for brands that inspire wellness, beauty, and conscious living.”
I’m currently available for consulting engagements, PT or FT roles.
All collages © Melissa S. Richards. Original works. Please do not reproduce without permission.
When I’m not helping small brands creatively plan their digital marketing, you can find me traveling, making art, or on the mat as a yoga teacher of seven years. I’m also a certified sports nutritionist and personal trainer, and my passion doesn’t stop at visual marketing — I live and breathe everything I support, aligning my work with the values I hold most.
Brand Management
Together, we’ll develop and execute a cohesive brand strategy — from defining marketing plans and leading product development brainstorms to overseeing packaging design and delivering impactful brand education that ensures consistency across every touchpoint.
Copywriting
I help brands — new and established — tell stories that feel real, connect deeply, and showcase what makes them stand out.
Outreach
We’ll define the kind of magic we want to create with like-minded brands or influencers who share your passion, vision, and mission — and bring it to life through thoughtful strategy. Collaboration is always at the heart of it.
Graphic Design
Through a mix of art, photography, typography, and technology, I help you find the best way of expressing your brand's visual identity.